Design Tips for Outdoor

There are a few important principles to consider when you’re putting together a simple, powerful and effective outdoor advertisement.
Clear Objectives
Having a clear objective is vital to making your ad effective. Is your goal to create top of mind awareness, a call to action, a directional, a price point, or something else?
Visual Hierarchy
In order for your ad to stand out, everything can’t be weighted with the same importance. Influence the way viewers see your ad by establishing a hierarchy within your design.
Strong Contrast
Contrast is critical for an effective outdoor ad. Contrast can refer to the color, size, shape, position, etc. of your design elements. Make sure important elements stand out!
Legibility
An ad is only effective if it’s legible. Choose easy-to-read fonts, and consider allowing an outdoor advertising professional to modify your logo for maximum legibility and impact.
Be Concise
We recommend 7 words or less. Having information that’s easy to digest at a glance is the key to effectiveness. Avoid including non-critical contact information.
Impactful Imagery
Large images, silhouettes, and isolating and cropping individual elements increase impact. Avoid backgrounds with too much detail, which will distract from your overall message.

Ready to Send Your Artwork? Upload It Now!

Send File

Contact Us

Mailing Address

Stott Outdoor Advertising
PO Box 7209
Chico, CA 95927

Shipping Address

Stott Outdoor Advertising
700 Fortress Street
Chico, CA 95973

Phone

(888) 342-7868

Fax

(530) 342-0712