Stott Outdoor Blog

What’s happening in the outdoor advertising industry? What is helping to shape advertising in general? Find out by reading our blog.

OOH Media and Online Activity

  In April I shared my thoughts regarding the Nielsen Poster Advertising Study.  You may recall Nielsen is the highly regarded S&P 500 audience measurement company that conducted a study on the effectiveness of poster advertising in various markets including...

read more

Thoughts on the 2017 Nielsen Poster Study

 For several reasons I read with great interest the Poster Advertising Study recently released by the audience measurement firm Nielsen. First, Nielsen is a highly regarded S & P 500 company. While perhaps best known for its TV audience measurement, it engages in...

read more

The responsive nature of digital displays

  On February 12, nearly 200,000 local residents were evacuated when the Department of Water Resources anticipated catastrophic failure of Oroville Dam's emergency spillway.  Upon hearing about the emergency evacuation orders, Stott was able to immediately...

read more

Spreading holiday cheer through outdoor advertising!

Here are some great examples of our advertisers using creative designs to spread some Christmas spirit in Chico!  Outdoor advertising offers the unique opportunity to communicate with entire communities year-round as they go about their lives. Merry Christmas and...

read more

Unexpected (and possibly unethical) ways to advertise

  Advertisements and advertising campaigns come in all shapes, forms and sizes. Some make you laugh, some tug on those heartstrings. And others just make you go, “Huh?” Ads are designed to be memorable, and many are – but we remember them for the wrong reasons....

read more

Interactive billboards: You react to them, they react to you.

  Whether they’re on a billboard, a poster on a busy street or at a bus shelter, advertisements want you to take notice. And that can encompass a lot. You can take action and call a number. You can notice a restaurant’s logo and message, and take the next exit...

read more

Trust in advertising

  Way back in 2006 Jay Walker-Smith, President of the Marketing Firm Yankelovich, said that we poor human beings could be exposed to as many as 5,000 ads per day. Back in 2006! That number could easily be doubled today. However, with ads coming at us in multiple...

read more

Call to Action

  Advertisers often have several measures of success when evaluating a campaign, but one common measure is simply to increase sales of a given product or service. Campaigns typically fall into one of two types – branding campaigns or call to action campaigns. The...

read more

Frequency vs. Recency

  While at a recent business convention in St. Louis there was some discussion around the term “Recency Theory” in advertising. I decided to do a bit of research to better understand this theory, as more and more media planners around the country are considering...

read more

Delivering Your Message

  Choosing which medium to use to deliver your advertising concept is an important decision, and therefore not an easy one. As you consider your options keep three factors in mind; your audience, your message, and your budget. We often recommend a media mix to...

read more

Directional Billboard Design Tips

  As discussed in my previous blog, the directional billboard (directional for short) is the simplest and perhaps most frequently used billboard. Directionals can have the greatest and most measurable impact on a business. I have seen businesses in decline, as...

read more

Choosing an effective billboard for your business

  In a previous post we discussed how to determine who owns a specific billboard and how best to contact the billboard’s owner. The next step is determining how to use a billboard to its greatest advantage. Once you have determined who owns the billboards you are...

read more

Ad Campaign Tips – Compelling Ads

  Imported from Detroit. With this simple, yet powerful slogan Chrysler motors became one of the great advertising success stories in recent history. After rolling out this highly effective campaign in 2011 they posted two years of record sales. But how did they...

read more

Ad Campaign Tips – Repetition

  In advertising there is one sure fire way to really make your campaign effective-repetition, repetition, repetition. Simply put, the more times customers are exposed to your ad, the more likely they are to remember and act on it. Repetition is the name of the...

read more

Ad Campaign Tips – Define your objectives

  We often find that businesses try to achieve too much from a given advertising campaign. The objective is often loosely defined as “we just want more business in the door.” Experience shows a more clearly defined goal tends to be far more effective. Examples of...

read more

Frequent Potential Advertiser Questions

  Having spent many years in the Outdoor Advertising business I continue to be surprised how frequently I encounter potential advertisers that have an interest in using billboards to promote their business but simply do not know how to get started. It seems that...

read more