Stott Outdoor Blog

  In advertising there is one sure fire way to really make your campaign effective-repetition, repetition, repetition. Simply put, the more times customers are exposed to your ad, the more likely they are to remember and act on it. Repetition is the name of the...

  We often find that businesses try to achieve too much from a given advertising campaign. The objective is often loosely defined as “we just want more business in the door.” Experience shows a more clearly defined goal tends to be far more effective. Examples of...

  Having spent many years in the Outdoor Advertising business I continue to be surprised how frequently I encounter potential advertisers that have an interest in using billboards to promote their business but simply do not know how to get started. It seems that...