Stott Outdoor Blog

What’s happening in the outdoor advertising industry? What is helping to shape advertising in general? Find out by reading our blog.

Ad Campaign Tips – Repetition

Ad Campaign Tips – Repetition

  In advertising there is one sure fire way to really make your campaign effective-repetition, repetition, repetition. Simply put, the more times customers are exposed to your ad, the more likely they are to remember and act on it. Repetition is the name of the...

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Ad Campaign Tips – Define your objectives

Ad Campaign Tips – Define your objectives

  We often find that businesses try to achieve too much from a given advertising campaign. The objective is often loosely defined as “we just want more business in the door.” Experience shows a more clearly defined goal tends to be far more effective. Examples of...

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Frequent Potential Advertiser Questions

Frequent Potential Advertiser Questions

  Having spent many years in the Outdoor Advertising business I continue to be surprised how frequently I encounter potential advertisers that have an interest in using billboards to promote their business but simply do not know how to get started. It seems that...

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